How To Turn Your Idea Into Money In The Bank
Who else wants to turn ideas into bank deposits?
The other day I was at the mall.
I often talk to the guys and gals at the kiosks that sell stuff.
They’re usually interesting to talk to. And they understand sales, so the conversation isn’t wasted.
I talked to this one guy.
He was really into herbs. His booth sold herbal stuff I believe. Anyway, we talked about sports, bodybuilding and so forth. He told me he had found an herb that was used in ancient days to produce testosterone in elite athletes. There’s a heck of a story behind it. I won’t give it away here in case he decides to market it. Or maybe I will. Point is, he’s working at this kiosk on a small salary plus commission. And with only one modestly successful product, he could replace his income.
First, he researches the story more completely, pulls out all the interesting facts he can, fascinating stories and writes it up into a sales letter.
Then, he creates a booklet or ebook and a CD or two about it. That makes for a nice $47 or $97 ebook on bodybuilding
sites because the U.S. is cracking down on steroids, so he has a captive market.
His back end could be the actual herb if he found a supplier and could work his way around all the legal entanglements, of
which there are many.
Otherwise, his backend is other products from commissionjunction.com and clickbank.com.
Next he goes to bodybuilding web sites, forums and blogs and buys banner ads and text ads offering a free report with a catchy title.
“Free Bodybuilding Report Reveals Secrets Of The Greek gods. Zeus used herbs. No bull.”
I made that up. You get the idea. Something promising, shocking with a big benefit. To get the banners made he pays $20 each at 20dollarbanners.com or wherever. There’s no lack of banner designers on the web. And if you own Design Dashboard, you should be able to do a decent banner yourself. In the video edition of this ezine, in the past, I’ve demonstrated how to do that.
The report sells the ebook. The CD or CD’s could be the upsell.




